What can you do to maximise your time AND your return while getting more people to know who you are? A lot, actually! I’ve created a 4-step process to help you build your own custom visibility plan that will help your biz pinpoint the spaces and places you need to frequent, including who can help you shout your story from the rooftops. Let’s dig in…

A quick rundown.

Before I break down the steps to create your own visibility plan, I thought I’d give you a quick-and-dirty rundown of what a visibility plan is.

Basic lingo: It’s a plan to help your brand (or yourself) gain visibility with new audiences through a variety of outlets - this can be on other’s platforms and/or creating new channels for your business.

I think of it as my world domination plan.

But with all things, we start small. We know that in order to be visible, we need to put ourselves in front of our ideal customers and clients. But easier said than done.

A visibility plan is a great way to reflect on past efforts (we do so much work that isn’t remembered!) you used to amplify your brand and the next steps you can take to improve.

Here are the four steps you can use to craft your brand’s visibility plan:

Reflect.

What have you done in the past to get your business visible to new audiences?
What channels did you use?
What advertising did you do?
What influencers or ambassadors helped you?

It’s ok if you start from scratch. After you have done an audit of your actions (start with the last 3-6 months), reflect on how they went.

Did they bring in sales, followers, and new conversations?
Were enquiries increased?
Did your visibility bring more of your target audience to your business or more lurkers?

Action step: Write out what worked and what didn’t to move on to the next step.

Revise.

After you're audit, revise a new plan. Where do you want to be relevant and seen? What are some new channels and people to make connections with?

Plan your visibility. Have launches or promos coming up? Being visible during the lead-up to your launch or promo allows you to warm up your new audience beforehand. Make a point to get yourself out there before and during those launches!

Hot tip: What sets you apart from others is your story. Make sure that you have established that in order to align yourself with businesses/brands that are compatible.

Research.

If you’re looking to increase your brand’s visibility, you can look to align yourself with others that complement your business and have similar values as your business.

Just because someone has 200K followers doesn’t mean they are the right person to advocate for your brand. And vice versa. Just because a big brand might reach out to you to collaborate, doesn’t mean you have to say yes if you don’t believe that business aligns with yours.

Write a list of people, publications, media, advertising opportunities, channels and brands you’re interested in connecting with make a plan to engage with them regularly before you try to pitch to them.

Reach out.

Connect with other brands, people and publications that you have written down in your research. Get to know how they work, what they’re looking for and how your business can collaborate.

Note: A visibility plan isn’t just about being seen on other people’s platforms or being featured in the media, it’s also about creating space for yourself on new channels - whether that be YouTube, starting an email list, creating FB ads for the first time or joining a local networking group.

Your visibility plan should reflect your goals and act as a building block to reach those goals.

Next steps.

If you’re looking internally to build visibility through your own channels, write out your tasks attached to your newly revised plan and get to work :) Remember: your plan does not have to be big - choose one new opportunity to explore and do it well.

Invest time in building relationships and being vocal about what you have to offer the world. If you need help getting started, download my free step-by-step visibility plan below.

Where do you want to be more visible? Let me know - come share your thoughts with me on Instagram or Linkedin.